VICKY PANOSSIAN
“Marketing and innovation produce results; all the rest are costs." - Peter Drucker
The global business environment has moved into an era when innovation is our product and creativity is our strategy. We can no longer engage in seasonal Mar Com and Social Media activities and call them “creative marketing.”
In an atmosphere where globalization and commoditization are part of our reality, where products look alike and price is no longer a key differentiator, companies need innovative, visionary global marketing professionals to create a unique, sustainable customer value and generate rapid growth in a diversified, complex global marketplace.
Creating Rapid Growth & Maximizing Customer Experience
A B2B professional with over 15 years of expertise in global market expansion, international multi-channel business development and strategic partnership development. I am passionate about helping companies realize rapid and sustainable growth, through transforming their innovative concepts into competitive, value-based solutions, strategic partnerships, and increase in both revenue and ROI.
An MBA graduate, with a minor in International Business, I am creative yet analytical with the ability to plan and lead on both strategic and tactical levels. Multilingual with great sensitivity to different business and social cultures, competent entrepreneurship and a strong ethical foundation driven to achieve measurable results with a healthy disrespect for the word "impossible."
The global business environment has moved into an era when innovation is our product and creativity is our strategy. We can no longer engage in seasonal Mar Com and Social Media activities and call them “creative marketing.”
In an atmosphere where globalization and commoditization are part of our reality, where products look alike and price is no longer a key differentiator, companies need innovative, visionary global marketing professionals to create a unique, sustainable customer value and generate rapid growth in a diversified, complex global marketplace.
Creating Rapid Growth & Maximizing Customer Experience
A B2B professional with over 15 years of expertise in global market expansion, international multi-channel business development and strategic partnership development. I am passionate about helping companies realize rapid and sustainable growth, through transforming their innovative concepts into competitive, value-based solutions, strategic partnerships, and increase in both revenue and ROI.
An MBA graduate, with a minor in International Business, I am creative yet analytical with the ability to plan and lead on both strategic and tactical levels. Multilingual with great sensitivity to different business and social cultures, competent entrepreneurship and a strong ethical foundation driven to achieve measurable results with a healthy disrespect for the word "impossible."