VICKY PANOSSIAN
GLOBAL MARKETING & SERVICES, BRANDING & INT'L OPERATIONS
GLOBAL MARKETING & SERVICES, BRANDING & INT'L OPERATIONS
Creative, global B2B technology, product, market and business developer and marketing professional with extensive experience in a broad array of high-tech industries and stages of growth, passionate about helping start-ups to Fortune 100 companies, transform their innovative technology, product, process and service concepts into value-based solutions, strategic alliances and increase in ROI.
Proven track record in planning and execution of rapid growth - strategic and tactical - objectives including: Competitive value creation, product design and development, early market entry and capture of next generation revenue opportunities, commercialization and localization, international expansion, Service Cloud-based, global CRM systems implementation, collaboration with senior multi-functional teams to strategize, conceptualize, execute, monitor and measure integrated marketing programs and campaigns in NA, EMEA and APAC. MBA graduate with a minor in international business and multilingual capabilities, driven to achieve measureable results, with a healthy disrespect for the word “impossible.”
Product, Technology, Service Marketing, Rapid Growth Strategies, Int’l Business, Critical Alliance Building
1. Power-One, Inc., Senior Global Marketing & Services Manager, Camarillo, CA, 2010-2013
$1Billion Revenue - manufacturer & supplier of Renewable Energy, Solar Inverter solutions
Achievements: Product/service Value Creation - Created a competitive edge to existing products through developing innovative service offerings transforming a global Service Department into a revenue generating unit - $13 million and lead the planning and implementation of a global SalesForce-based CRM system
2. Impeva Labs, Global Marketing Director, Mountain View, CA, 2008 – 2010
Start-up – manufacturer and distributor of Remote Asset Tracking & Monitoring communication solutions
Achievements: Business Development – Drove rapid growth by defining/differentiating key technology and product concepts/applications and executing early market entry and communications campaigns -$150 million
3. IMD, Founder, Technical Marketing Consultancy, El Segundo, CA, 2002 – 2008
Achievements: Product & Market Development – Developed market/customer/technology competitive intelligence for a variety of domestic and foreign start-ups. Executed commercialization and localization strategies - $250 million
4. International Rectifier, Global Critical Accounts Service Manager., El Segundo, CA, 1993-2002
$1Billion revenue - manufacturer & supplier of Power Semiconductors
Achievements: Global Operations & Strategic Alliances – Generated revenue by transforming existing relationships with key technology and market players (Intel, IBM, AT&T) into critical, global partnerships, and leading a complex, global IT project (NA, EU & APAC) to track OEM business at global contract manufacturers - $400 million. Project Management - Led a successful global IT project (NA, EU & APAC) to track OEM business at foreign contract manufacturers
Global Strategic Marketing Management
· Synthesized $268 billion remote tracking communications market and industry trends, and captured $150 million revenue opportunity
· Developed EU customer intelligence and market entry strategies leading to a $6M revenue
· Created competitive pricing tools, CSI metrics, product/sales training programs, collateral and social-media marketing content (multilingual) to drive revenue and on-line/mobile conversion rate
· Managed product lifecycle including: Project feasibility, value creation and product positioning, global growth strategies, commercial launch and after sale support and service
· Work closely with customers and engineering, manufacturing and sales departments to establish product development, commercialization, communication and distribution channel strategies.
· Leveraged integrated B2B marketing technologies and executed the successful launching of Mesh, remote tracking and engineering material solutions through innovative: E-mail campaigns, website content , videos, PR, industry focused interviews and articles and international trade shows in NA, EMEA & APAC markets
Value Creation, International Business Development
Collaborative Critical Alliance Building
Training, Teaching & Empowering
Training & Empowering – Multicultural Sales, Service & Marketing teams (22) in NA, EMEA & APAC to create a uniform value proposition across a global value chain
Curriculum Development & Teaching In Various LA colleges: Designed, developed and taught undergraduate on-line and off-line Global Marketing Dynamics, International Business and Transnational Management courses.
Articles/presentations at High-tech Conferences: Speaker/presenter at industry conferences (IEEE and Darnell Power Forums). Topics: Value Creation, Creative Marketing, Power Supply Market, Alternative Energy and Green Technology
Published - Market/technology research on next generation power-semiconductors (PSiP & PSoC)
Education
MBA – Business Administration, Woodbury University, Burbank, CA (1998), Minor; International Business
Certificate Programs – Advanced Integrated Marketing & Measurements, University of San Francisco (2013) - Digital Media Marketing Management & Website Analytics. Website & E-Commerce Design, Planning & Implementation (2004). EuroStrategies, Boston University, Boston, MA (1990) & Middle East Strategies, American University
Computer & Software Proficiency Microsoft Suite: Word, PowerPoint, Excel. Adobe: Dreamweaver, Illustrator and Photoshop. Sales Force Automation Cloud Computing – SalesForce Cloud Service - Customer Service & Support
Multilingual Capabilities English, French, Arabic & Armenian
AWARDS
Copyright (C) 2012 Vicky Panossian
Proven track record in planning and execution of rapid growth - strategic and tactical - objectives including: Competitive value creation, product design and development, early market entry and capture of next generation revenue opportunities, commercialization and localization, international expansion, Service Cloud-based, global CRM systems implementation, collaboration with senior multi-functional teams to strategize, conceptualize, execute, monitor and measure integrated marketing programs and campaigns in NA, EMEA and APAC. MBA graduate with a minor in international business and multilingual capabilities, driven to achieve measureable results, with a healthy disrespect for the word “impossible.”
Product, Technology, Service Marketing, Rapid Growth Strategies, Int’l Business, Critical Alliance Building
1. Power-One, Inc., Senior Global Marketing & Services Manager, Camarillo, CA, 2010-2013
$1Billion Revenue - manufacturer & supplier of Renewable Energy, Solar Inverter solutions
Achievements: Product/service Value Creation - Created a competitive edge to existing products through developing innovative service offerings transforming a global Service Department into a revenue generating unit - $13 million and lead the planning and implementation of a global SalesForce-based CRM system
2. Impeva Labs, Global Marketing Director, Mountain View, CA, 2008 – 2010
Start-up – manufacturer and distributor of Remote Asset Tracking & Monitoring communication solutions
Achievements: Business Development – Drove rapid growth by defining/differentiating key technology and product concepts/applications and executing early market entry and communications campaigns -$150 million
3. IMD, Founder, Technical Marketing Consultancy, El Segundo, CA, 2002 – 2008
Achievements: Product & Market Development – Developed market/customer/technology competitive intelligence for a variety of domestic and foreign start-ups. Executed commercialization and localization strategies - $250 million
4. International Rectifier, Global Critical Accounts Service Manager., El Segundo, CA, 1993-2002
$1Billion revenue - manufacturer & supplier of Power Semiconductors
Achievements: Global Operations & Strategic Alliances – Generated revenue by transforming existing relationships with key technology and market players (Intel, IBM, AT&T) into critical, global partnerships, and leading a complex, global IT project (NA, EU & APAC) to track OEM business at global contract manufacturers - $400 million. Project Management - Led a successful global IT project (NA, EU & APAC) to track OEM business at foreign contract manufacturers
Global Strategic Marketing Management
· Synthesized $268 billion remote tracking communications market and industry trends, and captured $150 million revenue opportunity
· Developed EU customer intelligence and market entry strategies leading to a $6M revenue
· Created competitive pricing tools, CSI metrics, product/sales training programs, collateral and social-media marketing content (multilingual) to drive revenue and on-line/mobile conversion rate
· Managed product lifecycle including: Project feasibility, value creation and product positioning, global growth strategies, commercial launch and after sale support and service
· Work closely with customers and engineering, manufacturing and sales departments to establish product development, commercialization, communication and distribution channel strategies.
· Leveraged integrated B2B marketing technologies and executed the successful launching of Mesh, remote tracking and engineering material solutions through innovative: E-mail campaigns, website content , videos, PR, industry focused interviews and articles and international trade shows in NA, EMEA & APAC markets
Value Creation, International Business Development
- Led the planning & implementation of a successful SalesForce based global CRM system
- Created a unique, sustainable competitive advantage by becoming the “Voice of the Customer”
- Initiated and managed a successful global IT project (NA, EU & APAC) to track OEM business at foreign contract manufacturers
- Generated rapid growth by negotiating out of old global licensing agreements into direct marketing strategies
- Managed, monitored and measured performance and costs associated with EMEA, EU and APAC programs
- Oversaw contract compliance of deliverables with customer product/logistics specifications and requirements
- Ensured that communication materials are harmonized for the uniformity of message and alignment with global regional product/business initiatives (NA, EMEA and APAC)
Collaborative Critical Alliance Building
- Working collaboratively with multifunctional and multicultural executive teams to align customer global objectives with internal strategies and tactics.
- Collaborated with a variety of internal and external regulatory/legal/sales/marketing constituents
- Developed & implemented joint marketing and service programs increasing company performance by 54%
- Supported strategic partner technology, market and product roadmaps, monitored performance, pricing & profitability against global targets and became a “core global supplier” for Intel & IBM within 14 months.
- Negotiated yearly $400 million contract with industry Personal Computer and Telecommunications giants
Training, Teaching & Empowering
Training & Empowering – Multicultural Sales, Service & Marketing teams (22) in NA, EMEA & APAC to create a uniform value proposition across a global value chain
Curriculum Development & Teaching In Various LA colleges: Designed, developed and taught undergraduate on-line and off-line Global Marketing Dynamics, International Business and Transnational Management courses.
Articles/presentations at High-tech Conferences: Speaker/presenter at industry conferences (IEEE and Darnell Power Forums). Topics: Value Creation, Creative Marketing, Power Supply Market, Alternative Energy and Green Technology
Published - Market/technology research on next generation power-semiconductors (PSiP & PSoC)
Education
MBA – Business Administration, Woodbury University, Burbank, CA (1998), Minor; International Business
Certificate Programs – Advanced Integrated Marketing & Measurements, University of San Francisco (2013) - Digital Media Marketing Management & Website Analytics. Website & E-Commerce Design, Planning & Implementation (2004). EuroStrategies, Boston University, Boston, MA (1990) & Middle East Strategies, American University
Computer & Software Proficiency Microsoft Suite: Word, PowerPoint, Excel. Adobe: Dreamweaver, Illustrator and Photoshop. Sales Force Automation Cloud Computing – SalesForce Cloud Service - Customer Service & Support
Multilingual Capabilities English, French, Arabic & Armenian
AWARDS
- National Association of Professional Women - State of California Woman of the Year (2013) Award
- TECPLAN & Founder’s Achievement - Outstanding contribution to the design and development of Intel products
- International Rectifier – Excellence in Continuous Improvement – Sales & Marketing Council
- Senate - Certificate of Recognition in support of the success of the Third National ArmTech Congress
Copyright (C) 2012 Vicky Panossian